Apple Cracks Down on iBeacon for Android

ibeacon-for-android

Apple is cracking down on associations of Android devices with the iBeacon spec. The move may hint at a larger war to own variations of the standards by which our phones ‘hear’ Bluetooth LE (BLE) beacons. Vendors have started complying with guidelines set by Apple and have, as a result, been forced to ‘scrub’ their […]

iWatch, iBeacon and What’s Wrong With Wearables

iWatch Concept from Charlie No

When you working with iBeacon technology, the coming generation of wearable devices seems like a natural extension to how you think about user experiences. What better place, after all, to push a welcome message triggered by a beacon than to your wrist? If you’re not asking your customer to take their phone out of their pocket […]

iBeacon in the Enterprise

ibeacon-enterprise

iBeacon will play a role in the office of the future. The role of mobile in the enterprise has undergone a sea change in the past year or two. With companies increasingly abandoning hope that they can prevent the “bring your own device” (BYOD) tidal wave, employees are demanding consumer-level quality in enterprise app experiences. […]

iBeacon is the Football of Technology

Apple may be the Brazil of technology companies and England might be Microsoft, but Time Magazine has missed the bigger story: that football itself is the iBeacon of sports. Now, I’m a once-every-four-years fan of football. But when I do, I find watching it is hypnotic (whereas golf, say, just makes me sleepy). I was […]

iBeacon for Health: With BLE, a Nudge Will Do

boundary-1

Project Boundary wants to make you healthier. By placing beacons at key locations, it encourages you to make better choices based on proximity, using gamification to reward participants. A beacon at an elevator, for example, can send a message encouraging you to take the stairs instead. Do so and unlock the mountaineer achievement and get […]

iOS8: The iBeacon Revolution | Guest Post

Beacondo

Indoor maps, increased privacy and instant discoverability: Why iOS 8 Will Again Revolutionise Retail Apps by Ildiko Hudson, Beacondo As the iBeacon ecosystem flourishes and the technology gathers momentum beyond early adopters, its limitations have become clearer: accuracy is sometimes poor, users have concerns that stores are spying on them, and even with the smartest […]

Coke Is It – And Gets iBeacon

coke-ibeacon

Speaking at the Cannes Lions festival, the Coke VP of Global Connections had this to say about iBeacon technology: “The aim is by the end of 2020 for there to be 20 million pieces of equipment around the world that have an electric socket in them, and imagine what would happen if iBeacon technology would […]

iBeacon Feels the Squeeze: Adapt (or Die?)

ios8-ibeacon-challenges

iOS8 is a monumental move towards devices that are more connected, more aware, and increasingly powered by iBeacon and Bluetooth LE technology. And yet in spite Apple shifting the emphasis from the screen to the world around the screen, iBeacon device makers are about to feel the squeeze. Google is expected to follow suit with […]

iOS8 : Bigger Than iBeacon

ibeacon-ios8

Apple gave us iBeacon with the launch of iOS7. It opened up a wave of innovation around proximity-based experiences that was showing no signs of slowing down. But iOS8 is orders of magnitude more significant. At its World Wide Developer Conference Apple didn’t just tweak a few iBeacon settings or add a few new classes […]